The chicken concept has been introduced at 250 business and industry, and higher education sites across the country and the caterer has reported an on-site sales increase of 30% in the first month.
Matt Joblin, offer development manager, Elior UK, said: “Chicken is the UK’s favourite protein group in the casual dining sector. With this in mind, we wanted to offer our customers an innovative chicken concept in their workplaces and higher education campuses that is on a par with high street chicken restaurants.
“This is an exciting addition to the unique range of concepts that we offer our sites to attract customers. Its popularity with diners is evidence that customers appreciate the innovative flavours and flexibility of Beak Street Chicken. Feedback so far from our sites has been very positive and all have seen an uplift in sales.”
Beak Street Chicken allows customers to choose from three world flavour profiles, Piri Piri, Deep South and Mexican Mole. This is added to the choice of either a half chicken, breast, leg or wings, and can be accompanied with a range of sauces and sides.
The concept is the third new concept to be launched this year by Elior UK and follows the introduction of Purple Pepper, a vegetarian offer influenced by the growth in flexitarianism, and Shimmy Shakes, a year-round iced drinks concept.
Elior UK is part of Elior Groupe, which recently posted a 5.6% revenue growth to €2.8bn (£2.04bn), in the six-month period ended March 31st 2015.